A level 4 essay must. . .

1. Must show obvious knowledge of contemporary policy (BBFC, PCC, the law, government intervention)
2. Must include some academic media theory (audience, media effects, children and protection, research, academic quotes)
3. Must debate and discussion of the relevant social issues (issues of protection of society, freedom v responsibility, globalisation, the rise of the celebrity, the notion of privacy, web 2.0)
4. Must be aware of current relevant developments (The Byron report, privacy and celebrity issues April 2011, The Digital Economies Act, Web 2.0 and implications, the rise of the citizen journalism and its impact on politics, culture and society)
5. Must utilise well chosen examples
6. Must make reference to the past 
7. Must predict ahead 
8. Must adapt learning to the chosen question
9. Must have equal balance between film and press