10 things wrong with the Effects Model - David Gauntlett

1. The effects model tackles social problems 'backwards'
2. The effects model treats children as inadequate
3. Assumptions within the effects model are characterised by barely-concealed conservative ideology
4. The effects model inadequately defines its own objects of study
5. The effects model is often based on artificial elements and assumptions within studies
6. The effects model is often based on studies with misapplied methodology
7. The effects model is selective in its criticisms of media depictions of violence
8. The effects model assumes superiority to the masses
9. The effects model makes no attempt to understand meanings of the media
10. The effects model is not grounded in theory